The company has become the main strategic suppliers for most famous international brands and a line of brand in China, is China's largest shoe leather materials supplier, "green star" Product excellent enterprise in China.
In order to achieve the strategic goal of "providing high-quality leather materials" for the world famous brand, the company has three sub goals and steps:
First, for the world famous brand shoes industry to provide quality leather material;
Second, provides the high quality leather material for the world famous brand bags;
Third, provides the high quality for the world famous automotive leather material.
At present, Societe Generale leather leather leather market share in China ranked first, the company will take this as an opportunity to closely follow the world fashion bags, shoes, fashion, increase investment in research and development, continue to strengthen the company's marketing team construction, optimizing the dealer network layout, increase brand propaganda, to expand the visibility and influence of Societe Generale leather segments in men's shoes, shoes, sports shoes, bags and other leather materials in the industry through a variety of ways, especially in the last three years, based on the consolidation and development of shoe upper leather market, increase the luggage leather market development efforts, based on greatly improve the shoe leather, bag leather market share, choose the opportunity to enter the high-end automotive leather field, promote industrial leather brand image, go to all lengths to reach a "green leather, a hundred years of Societe Generale" mission.