In order to help Dalian enterprises to deeply understand and master Google's data marketing skills, enhance overseas marketing levels, and accelerate the transformation and upgrading of enterprises, on October 30, 2018, Liaoning Province's foreign trade comprehensive service platform, Dalian cross-border e-commerce training base, Google Ads core Partner - Export Times held a "Special Training Session for Google" in Google's Google Outlet Experience Center (Dalian). More than 50 companies including Dalian Kaimei Group, Dalian Haohe Food and Dalian Grace Cos participated in the training.
The meeting was hosted by Li Mingyang, the Exportimes.
Business representatives speak at the meeting.
At the training meeting, GA certified engineers and senior Google Ads optimizers in the export era focused on website SEO optimization and email marketing topics, website optimization ideas, steps, content, methods, tools and email marketing considerations, Gmail advertising formats and Set up such Internet marketing practice knowledge and skills to explain in detail, and supplemented by real cases, so that companies can more deeply understand and master how to use the digital means such as Google Ads for accurate marketing.
As the world's leading digital marketing method, Google Ads can provide comprehensive solutions for corporate promotion strategy development. It can effectively help enterprises by using Google's big data analysis technology, potential customer positioning technology, market data insight and demographic analysis. Tap potential customers to achieve continued growth in export business.
In view of the promotion and leading role of Google's big data technology in the transformation of traditional industries, in 2017, accompanied by the era of export, Zeng Xiaofei, deputy director of the Liaoning Provincial Department of Commerce, inspected Google's headquarters in Shanghai and Beijing, and studied and understood Google in depth. The application and success stories of digital marketing technology; Gao Hang, director of Shenyang Foreign Trade and Economic Cooperation Bureau, went to Google Beijing headquarters to investigate and tailor a specific cooperation plan for the development of cross-border e-commerce for Shenyang.
On April 14, 2017, Vice Minister Zeng Xiaofei of the Department of Commerce visited Google Headquarters (Shanghai)
On November 6, 2017, Gao Hang, Director of Shenyang Foreign Trade and Economic Cooperation Bureau, investigated Google headquarters (Beijing)
At the same time, in order to help enterprises to comprehensively enhance the awareness and level of digital marketing, the Provincial Department of Commerce and the municipal competent commercial departments also held a number of special training sessions. On February 1st, 2018, the Department of Commerce held the "Business Lecture Hall" with the theme of "Google's Precision Marketing Helps Liaoning Enterprises to Say to the Sea", and all the cadres of the Provincial Department of Commerce and the members of the leading units of the directly affiliated units and the municipal departments of business administration. Cadres participate. After that, the competent commercial departments of Shenyang, Dalian, Yingkou, Fushun, Fuxin, Panjin and other cities also held a number of special trainings, with more than a thousand participants.
As the only B2B platform in the north that has been selected as the national e-commerce demonstration enterprise of the Ministry of Commerce for three consecutive years, the “Export Times” under the Liaoning Meike Group Co., Ltd., an e-commerce integrated innovation pilot project of the Ministry of Industry and Information Technology, is not only the comprehensive foreign trade service platform of Liaoning Province, but also Dalian's first foreign trade comprehensive service platform and foreign trade e-commerce entrepreneurial innovation training base, currently has 10,293 member companies. In 2015, the “Evening Times” became the only Google Ads partner in the Northeast, and gradually integrated the world's leading Internet precision marketing services such as Yandex (Russia's largest search engine), Facebook, and LinkedIn into the platform service system. In addition to providing a large amount of commercial information, the export era can also be extended to the mid-end and back-end transactions and after-sales service areas. From the market development, customs declaration, charter booking, tax rebates, financing, etc., the international trade full value chain can be provided. One-stop service.